Privacy Policy

This privacy policy was last updated on 19th January  2026.

What does this notice cover?

This Privacy Policy describes how Reign Sleep  (also referred to as “Reign”, “we” or “us”) collects, uses, discloses and transfers your data when you use our products, services, and websites.

It also describes your data protection rights, including a right to withdraw your consent to some of the processing that Reign carries out. More information about your rights, and how to exercise them, is set out in the “What rights do I have?” section.

We may also provide you with additional information when we collect personal data, where we feel it would be helpful to provide relevant and timely information.

By interacting with us, submitting information to us, or purchasing any products or services offered by us, you agree and consent to us collecting, using, disclosing and transferring your personal data for the purposes set out in this Privacy Policy.

What information do we collect?

Reign collects personal data relating to its customers, visitors to our website, or users of our smart phone applications.

Personal data

Personal data means any data that can directly or indirectly identify you as an individual. The personal data we collect about you may include but is not limited to:

• Your name, age, date of birth, gender

• Contact details, such as your address (billing and shipping address), email address, phone number, your username and password

• Banking information including your debit or credit card information and sort code and account number and transactional information including in respect of products which you purchase or if you apply for financing through our site

• Your personal preferences, such as information about your purchase decisions

• Information about your communications with us

• Your marketing preferences, including any consents you have given us

• Product reviews or testimonials and other content you submit to us

• Location data we get about where you are, such as the address where you connect a computer to the internet, or a shop where you buy something with your card

• Information related to the browser or device you use to access our website

• Information about your website preferences

Information from our applications and website

Reign collects information about visitors to our website and users of our smartphone applications. This information includes the pages that our website visitors access, how many clicks it takes them to reach specific information, and the kinds of purchases they make on our site and through our smart phone applications. We disclose information about your website visits to our partners who help us administer our website or help us market our products.

Information you provide to us and that we collect from other sources

Reign and our third party service providers collect personal data about you from a variety of sources, including data you provide directly to us when you order, purchase, or register a product, request information or samples, or otherwise communicate with us, and data we collect about you when you access or use our online services and otherwise interact with us. We also collect data about you from third parties including other online services and our business partners. We may combine any of the data collected about you for any of the purposes described in this Privacy Policy.

Information you provide to us:

We collect varying amounts of personal data based on how you engage with us. For example, some of the situations where we collect personal data are when you order a product from us, register your product (if applicable), create an online account, request or subscribe to catalogues, product information, promotions or other communications from us, contact or communicate with us, participate in surveys, enter contests or promotions, submit a product review, testimonial, comment, suggestion, or other content to us, access or use our pages or accounts on any third-party social media platforms such as Facebook, Instagram, and/or otherwise interact with us online or by phone, mail or in person.

Based on how you interact with us and the data you share, we use the personal data we collect to process and communicate with you about your order, ship the products you ordered, enhance your shopping experience, communicate with you about our products and events that may be of interest to you, and for other marketing and research purposes.

Information Collected Automatically:

Our online services, email messages, and advertisements use various tracking technologies that may include cookies, log file information, web beacons, location data, online analytics (collectively, “Tracking Tools”) to automatically collect personal data from you. We, along with our third-party service providers, use Tracking Tools for a variety of purposes, including enhancing your online experience and our product offerings.

Cookies and Targeted Advertising

We and our third-party service providers use cookies, which are small files that are stored on your computer and allow websites to remember information about you. We use cookies to monitor how our online services are used, for marketing purposes, and to help personalize and improve our online services.

Cookies may be served to your browser either directly by us (first party cookies) or by third parties acting on our behalf (third party cookies). First party cookies enable us to recognise you when you come back to our site and remember the products you place in your shopping cart.

We also use third party cookies (including cookies served by Google, Inc. for its Google Analytics service) to gather aggregate usage information about the numbers and frequency of visitors to our website and individual pages of our website, in order to improve the appearance and usability of the website.

Third Party Ad Serving Companies

We may use third-party advertising companies to serve ads when you visit our online services. Such advertising companies may also separately use Tracking Tools, including cookies, while delivering targeted advertisements to our online services.

Log File Information

Personal data collected through log files may include your IP address, device and software characteristics, browser type, internet service provider, URLs, referring/exit pages, click data, domain names, landing pages, pages viewed, and other such information.

Location Data

When you access our online services via a mobile device, we and our third party service providers may access, collect, monitor, and/or remotely store information regarding your mobile device, as well as real-time location data.

Web Beacons

Web beacons are small image files used to measure advertising effectiveness and website usage. In conjunction with cookies, web beacons help our advertising partners serve relevant advertisements and assess whether visits result in purchases.

Information We Receive From Third Parties

We may collect personal data about you from third parties, including social media platforms, business partners, service providers, and publicly available sources.

How to control cookies and targeted advertising

You have the right to choose whether or not to accept cookies by adjusting your browser settings. Refusing cookies may limit functionality and targeted advertising.

How we use your personal data

Reign uses your personal data for purposes including:

• Providing our products and services

• Processing orders, payments, and financing applications

• Product registration and warranty purposes

• Account management

• Customer communication and support

• Marketing, promotions, and research

• Fraud prevention and legal compliance

• Protecting the security and integrity of our business

Sharing your data

Your personal data may be processed by Reign, our group companies, or service providers in territories outside the United States (including the UK, EU, and India), always in accordance with this Privacy Policy and applicable law.

Social networking

Sharing content through social networks may result in information being collected or made public by those platforms. Please review their privacy policies carefully.

Service providers

We may disclose personal data to contracted service providers who perform functions on our behalf, subject to strict confidentiality and security requirements.

For your protection and ours

We may disclose personal data to comply with legal obligations or to protect the rights, property, or safety of Reign, our customers, or employees.

Business transfers

Customer information may be transferred as part of a merger, acquisition, or sale, subject to existing privacy commitments unless consent is obtained otherwise.

What rights do I have?

You have the right to access, correct, update, or restrict the use of your personal data, withdraw consent, and opt out of direct marketing. You may also complain to your relevant data protection authority.

How we protect your personal data

We use appropriate technical and organisational measures, including encryption and access controls, to safeguard your personal data.

Children’s privacy

We do not knowingly collect personal data from individuals under 18 years of age.

Links to external websites

External websites linked from our site are not governed by this Privacy Policy.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted with an updated revision date.

Contact us

If you have questions about this Privacy Policy or the privacy and security of your personal data, please contact us: